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mynewhair launches in Canada

25 March 2019


A pioneering national hair loss charity founded by professional stylist Trevor Sorbie MBE is further expanding its network of responsibly trained hairdressers across the globe. 

The renowned British celebrity hairdresser next month (April) will lead the charity’s very first training seminar and workshop in Canada. 

Trevor Sorbie and his training team will conduct a two-day nurse-led wig-cutting and styling seminar and workshop for professional hairdressers on Monday 29thApril, at the L'Oréal Toronto Academy and Tuesday 30th April, at the L'Oréal Montreal Academy. 

Trevor Sorbie MBE will share his story and inspiration behind mynewhair as well as use his personal skills and 40 years of experience to provide hairdressers with specialist expertise across all areas of advice, wig-cutting, aftercare and how to work compassionately with clients suffering from hair loss. 

Trevor Sorbie MBE, founder of mynewhair, said: “Following the charity’s successful launch in Dubai last year I am delighted that we have taken another step towards making mynewhair a worldwide service. I am extremely proud of what we have achieved so far and can’t wait for the team, and I, to meet and train our new Canadian hair professionals. 

"When people - especially women - lose their hair, they're still the same person but suddenly they are treated differently and this has a ripple effect. By giving a woman hair, you're giving her a part of herself back - it’s a type of psychological medicine. This charity and the difference it makes to people’s lives is something I am very passionate about. Everybody knows someone who has been affected by cancer and we are committed to supporting our network of Salons that Care so they can help people to feel like themselves again, and restore their confidence. I think that this is something very special.”

“We are extremely grateful for the support of Look Good Feel Better, Pureology Canada and L'Oréal Canada for helping us to achieve our vision of further expanding mynewhair internationally.”

During the workshops, in association with Look Good Feel BetterPureology Canada and L'Oréal Canada, Trevor Sorbie will be joined by the charity’s trustees: professional hairdresser Darren Stuart from Tribeca Hair based in the North East of England; and health professionals Joanne Atkinson, Head of Subject Nursing Midwifery and Health at Northumbria University, and Ann Fox, Executive Director of Nursing, Quality and Safety at Sunderland NHS Clinical Commissioning Group and Visiting Professor at the University of Sunderland, Department of Nursing and Health Sciences.

mynewhair provides much needed advice and support to anyone who has experienced medical hair loss and access to an international network of responsibly trained hairdressers across the UK and Ireland as well as Dubai who provide a wig-styling service. 

The charity offers specialist training to independent salons and professional hairdressers on how to work compassionately with clients suffering from hair loss, how to choose the correct wig and cut and style wigs to look like real hair, allowing those with medical hair loss to maintain their confidence. 

Currently mynewhair has approximately 960 professional hairdressers, including freelance and mobile hairdressers and almost 835 salons across the UK and Ireland, as well as Dubai, in the charity’s network of ‘Salons that Care’. Each member of the charity’s network – now including new hair professionals in Canada – pledge their commitment to mynewhair’s guiding principles and provides a compassionate service for their clients. 

To find out more about mynewhair visit or via Twitter @mynewhairorg, or follow the charity on Facebook and LinkedIn.

You can also donate to the charity by texting MYNH00 followed by the amount you wish to donate, to 70070.


About Look Good Feel Better

Look Good Feel Better is dedicated to helping women manage the appearance-related effects of cancer and its treatment. A complimentary two-hour workshop is led by a team of volunteers trained in compassionate care. Their workshops provide practical tips from how to choose a wig or tie a headscarf, to recreating the look of lost eyebrows or lashes. More than that, it provides women a safe community to connect with others facing similar challenges. For more information on Look Good Feel Better, visit  or follow the organisation on Facebook @lookgoodfeelbetter.


About Pureology

Pureology was born in California in 2001 with a simple but powerful idea: to create the best products for colour-treated hair. Pureology led the way in creating products made with purity and good health in mind by being pioneers of the “no nasties” movement with ZeroSulfate® shampoos and 100% vegan formulas since 2001. Purpose at Pureoloy is a clear driver – our purpose is to care for our nature and eco-system with 95% PCR and fully recyclable bottles, extend the longevity of hair colourists artistry, and to provide equal experience for women with hair and with no hair. Our commitment with the help of mynewhair is to support people affected by medical hair loss, develop hair stylists and build a national network of salons/services for wig cutting and styling. For more information on Pureology, visit or follow on social media @PureologyCanada on Facebook and Instagram.


About L’Oréal Canada

L’Oréal Canada is a wholly-owned subsidiary of L’Oréal Group, the largest cosmetics company in the world. Headquartered in Montreal, the company had sales of $1,280 billion in 2018 and employs more than 1,300 people. The company holds a portfolio of 36 brands, encompassing all aspects of beauty, and is present across all distribution networks: mass market, department stores, salons, pharmacies, drugstores, and branded retail. L’Oréal Canada, whose operations are carbon neutral, supports the L’Oréal Foundation’s programs such as L’Oréal-UNESCO for Women in Science, which has promoted the advancement of women in science in Canada since 2003, Beauty for a better life, a social reintegration program in hairdressing for immigrant women since 2017, and the just recently launched Women in Digital support program.