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Trevor Sorbie MBE Comes to Southampton and Cowes for My New Hair Charity

17 June 2009

Hairdressing icon Trevor Sorbie MBE was in Hampshire yesterday to promote the launch of the my new hair spinnaker and to visit Macmillan nurses and cut a wig for a cancer patient at Southampton Hospital. Leading British professional haircare product company Herb UK (based in Lymington) sponsored the spinnaker to raise awareness of this hugely worthwhile charity that Trevor has set up and now dedicates his working life to. The project has a natural synergy for the brand, whose Organic Colour Systems is recommended by nurses at the likes of St Thomas’ Hospital for post-cancer colouring.

At 10.30am Trevor put on an education event for Nurse Specialists at Southampton General Hospital, cutting a wig first for cancer patient Jane Smith. In the afternoon, Trevor travelled to Cowes, Isle Of Wight to launch the my new hair spinnaker and sail around Cowes on the boat, Boomerang.

Trevor, known for his iconic, pioneering cuts and holder of the title of British Hairdresser of the Year an unrivalled four times, launched my new hair in June 2006, a non-profit organisation (now given charity status) to offer advice and wig customisation to clients suffering from medical hair loss. ‘Giving women back their hair - hair that looks natural, attractive and feminine gives them back a little of their confidence to face the world again,’he says. During more than 30 years in the world of hairdressing, Trevor has often been called upon to cut wigs for photo shoots and fashion shows. Now he brings his expertise in this area to work with women undergoing treatment for cancer and who would like a wig customised for them.

Funds raised by the my new hair charity are used to make the service accessible to people in the UK as widely as possible. More than that, Trevor has appealed to the hairdressing industry to support this cause and trains stylists around the country in wig advice and customisation. Trevor’s aim is to train at least 400 hairdressers over the next two years to provide the my new hair service. The day was a huge success; Jane Smith loved her new wig and the Macmillan nurses were extremely positive about the information and initiatives being provided by my new hair, as well as the post-cancer hair colouring advice.

The day was covered by BBC South and Radio Solent, meaning many more women and salons are now aware of this essential service. The my new hair spinnaker on board ‘Boomerang’ was sponsored by Herb UK to raise awareness of My New Hair. Boomerang is an Adams 10 racing yacht; she is currently the only one in the UK and Europe. The yacht is jointly owned by four men from Lymington and London, including Ray Crouch who is at the helm. Ray’s brother Brian Crouch is Herb UK’s factory manager and Boomerang’s bowman. The boat is currently doing extremely well at Cowes week! ‘We are honoured to be working with Trevor and support this initiative,’ explains Raoul Perfitt, Herb UK’s Managing Director. ‘Our industry is not just about looking good; it is also about feeling good and that in turn helps us to feel capable and confident. The treatment that many of the my new hair clients undergo requires a real strength and the work of Trevor and his network of trained and committed salons across the country provides psychological support when it is needed most.’